Design
appeltje
The Core Identity
A baby accessories brand that wanted to live one shelf above its category. The mark is a single apple-stem reduction, set in gold foil on warm grey card. No baby blues, no pinks, no novelty.
The system runs on three surfaces: foil, paper, ribbon. Tactility carries the premium read. Decoration is removed until only the gesture of the apple remains.
Typography
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appeltje
Small object, full attention.
Color palette
Gold foil and warm grey as the only colours that matter. Beige and stone widen the surface without softening the brand. Category-typical pastels are deliberately absent.
Distribution in use