Design
remax collection
The Core Identity
Editorial brochure for the high-end RE/MAX Collection programme. The system breaks from the parent brand's saturation: deep wine-red carries authority, ochre handles warmth, cream opens the page. The result reads like a magazine, not a sales sheet.
Property and lifestyle photography takes full bleeds. Body copy sits in narrow measure with generous leading. The buyer is met as a reader first, a customer second.
Typography
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RE/MAX Collection
A brochure that earns its silence.
Color palette
Wine-red and ochre lift the parent brand’s red and yellow into something quieter and more material. Cream replaces white. Black does footnotes, not headlines.
Distribution in use