Design
outerknown
The Core Identity
The system pairs editorial restraint with material honesty. Photography swings between two poles: the natural (ocean, shoreline, raw terrain) and the made (machine parts, knit textures, rope and netting that nod to recycled provenance).
Sustainability isn't framed as marketing here. It's read directly from the material. The OK monogram and OUTER<NOWN wordmark act as quiet anchors, letting product and story carry the page without decoration.
Typography
Aa
Aa
Outer<nown
A brand that wears its source.
Color palette
Sourced from the subject itself: Pacific tones, recovered-fiber beiges, weathered stone. Season-agnostic, closer to weather than trend.
Distribution in use