Design

moleskine

t.mpo
2018 FLAG final work (photoshop) - personal portfolio

The Core Identity

A Moleskine cover treated as a small canvas, not a corporate surface. The silhouette holds the centre in negative space against a saturated yellow ground; colour blooms off the figure's hand as a single event, doing the work that a logo would otherwise do.

The composition pulls everything to the front plane: no perspective, no horizon, no shadow. The reader picks up the object and the gesture finishes around the spine.

Typography

Aa Display
modern sans
Aa Body
humanist sans
moleskine

A cover made of one gesture.

Color palette

Moleskine yellow as the only background decision. The colour explosion at the hand is a finite event against it. Black silhouette is the structural anchor, never the brand voice.

Distribution in use